Principal-Content Marketing

(Plano Texas-In Office)

JOB PURPOSE 

Lead the content strategy, production, and distribution of Acima’s B2B content marketing efforts. Coordinate brand reputation projects for all brands under the parent company, Upbound Group. 

ABOUT UPBOUND/ACIMA 

Upbound Group, Inc. (effective February 27, 2023: NASDAQ: UPBD) is an omni-channel platform company committed to elevating financial opportunity for all through innovative, inclusive, and technology-driven financial solutions that address the evolving needs and aspirations of consumers. The Company’s customer-facing operating units include industry-leading brands such as Rent-A-Center and Acima that facilitate consumer transactions across a wide range of store-based and digital retail channels, including over 2,400 company branded retail units across the United States, Mexico and Puerto Rico. Upbound Group, Inc. is headquartered in Plano, Texas. Acima is headquartered in Draper Utah 

KEY RESPONSIBILITIES 

• Develop and execute content strategies that position Acima and Upbound Group as thought leaders, building brand awareness. 

• Identify and implement opportunities to improve brand reputation in collaboration with cross-functional teams. 

• Create and manage a content calendar and distribution strategy across multiple channels. 

• Plan, write, and proofread high-quality inbound marketing content, including blogs, case studies, white papers, “how-to” guides, video scripts, etc. 

• Work closely with marketing, business development, product, and other teams to establish engaging campaigns and stories for target audiences. 

• Develop and execute strategies to enhance the company’s brand presence in industry trade publications. 

• Monitor KPIs (traffic, engagement, leads, conversions) and communicate insights to stakeholders; collaborate with analytics teams to optimize reporting. 

• Keep an eye on the competitive landscape and proactively identify new opportunities for growth. 

JOB REQUIREMENTS 

• 5+ years of experience in content marketing (public relations experience is a plus). 

• Strong writing, editing, and communication skills. 

• Experience managing public relations agencies and/or vendors. 

• Ability to thrive in a fast-paced environment while managing multiple priorities. 

• Detail-oriented, creative problem solver with proven project management skills. 

• Understanding of SEO principles. 

COMPENSATION/BENEFITS 

• Competitive Compensation 

• Full Health Benefits (Medical, Dental, Vision) 

• 401(k) Match (6%/3%) 

• Discretionary Time Off (DTO) 

• Health Savings Account (HSA) with company contribution 

• Unlimited access to LinkedIn Learning 

• College tuition reimbursement program 

This job description is not intended to be all-inclusive. Employees may perform other related duties as needed to meet the ongoing needs of the organization.