Marketing Specialist

JOB PURPOSE: Assist and coordinate initiatives related to 1:1 Rent-A-Center marketing campaigns, primarily via the Email, Direct Mail, Push and SMS channels.

KEY RESPONSIBILITIES:

• Develop and implement end-to-end email, direct mail, push, and SMS marketing campaigns including calendar and content, audience targeting, and deployment and monitoring

• Ensure campaigns, are accurately produced and delivered on a timely basis

• Coordinate projects as directed by Marketing leadership. Provide deliverables on time and on budget

• Open and track jobs with internal design, CRM teams and agencies

• Work collaboratively to execute programs and initiatives

• Obtain legal review and approval of offer-based programs. Ensure digital initiatives are versioned appropriately with legal restrictions and requirements 

• Process and track project invoices

• Coordinate communication of new campaigns to key stakeholders – including both ad hoc promotional campaigns and new lifecycle triggers

• Add value by evaluating, recommending and supporting testing of new programs and process enhancements

• Monitor competitors and provide recommendations and insight

• Additional duties as assigned, including support programs of other Rent-A-Center, Inc brands

• Learn and grow in your digital marketing expertise, and become a leader in your functional area and beyond

JOB REQUIREMENTS:

• Bachelor’s Degree in related field

• Fintech or retail store-based marketing experience strongly preferred

• Two to three years of experience in Digital Advertisting and/or Marketing including project coordination

• Email campaign management (Zeta, Salesforce, SendGrid/Twilio, CheetahMail, Sparkpost, etc.) experience a must

• Experience with Asana or similar project management software

• Experience with marketing automation and personalization platform, such as Zeta, preferred

• Experience working with content and creative teams including design and copywriting functions

• Proficient in Microsoft Office applications (Microsoft Teams experience a plus)

• Strong organizational skills

• Professional and positive demeanor in all interactions

• Process driven

• Strong communication and project planning skills

• Strong attention to detail; meets deadlines or elevates obstacles in a timely manner

• Provide solutions; results-oriented 

• Ability to interface with all levels of management successfully

• Must be a self-starter and team-oriented

• Ability to effectively prioritize work and manage projects