Manager – CRM & Retention Marketing, Rent-A-Center

Who We Are

Upbound Group, Inc. (NASDAQ: UPBD) is a technology and data-driven leader in accessible and inclusive financial solutions that address the evolving needs and aspirations of underserved customers. The Company’s customer-facing operating units include industry-leading brands such as Acima, Brigit, and Rent-A-Center that facilitate consumer transactions across a wide range of store-based and digital channels, including over 2,300 company branded retail units across the United States, Mexico, and Puerto Rico.

JOB PURPOSE:

The Manager of CRM Retention Marketing is responsible for developing and executing customer-centric, data-driven marketing projects that increase customer retention across CRM channels (email, SMS/MMS, push notifications, direct mail) and will also serve as a planning arm to other Growth teams for retention-related initiatives. The ideal candidate is highly organized, collaborative, and skilled at balancing strategic planning with hands-on execution – plus invests in developing strong cross functional relationships.

KEY RESPONSIBILITIES:

• CRM Strategy & Execution:
  • Develop and drive Rent-A-Center’s CRM strategy across email, SMS/MMS, push notifications, and direct mail, ensuring alignment with broader business objectives and flawless campaign execution. 
  • Establish a long‑term roadmap that aligns CRM efforts with broader business objectives, revenue targets, and customer experience goals. 
  • Own test plans to ensure continuous channel optimization in partnership with CX, Personalization, and Product teams.

• Campaign Planning & Optimization:
  • Lead the strategy and optimization of promotional, journey, trigger and transactional communications, including segmentation, messaging, and cadence. 
  • Manage CRM channel budgets to maximize efficiency and ROI.
  • Draft comprehensive campaign or journey briefs for CRM, media and web teams, ensuring alignment with business objectives.

• Team Leadership:
  • Support a team focused on designing, building, and deploying email, SMS/MMS, push notifications, and direct mail campaigns in our CDP/ESP.
  • Oversee the CRM Platform Specialist’s targeting and deployments within Zeta Marketing Platform (ZMP). 
  • Brief CRM Designer on campaign requirements and provide clear feedback on creative, messaging, branding, and performance goals. 

• Performance Tracking & Reporting:
  • Monitor campaign performance and CRM conversion KPIs in how they support overall Growth Team goals of customer retention.
  • Partner with analytics to optimize messaging and improve engagement and conversion rates.
  • Provide insights and recommendations to senior leadership.

JOB REQUIREMENTS:

• Bachelor’s Degree in related field

• Fintech or retail store-based marketing experience strongly preferred

• 5+ years in marketing, with 1+ years in a leadership role

• Email campaign management (Zeta, Salesforce, Hubspot, etc.) experience a must

• Proven experience managing promotional campaigns and customer journeys

• Strong analytical skills and understanding of CRM channels and conversion optimization

• Ability to lead and develop high-performing teams and drive cross-functional alignment

• Experience with Asana or similar project management software

• Proficient in Microsoft Office applications (Microsoft Teams experience a plus)

• Strong communication and project planning skills

• This position is in-office (Monday through Friday) in Plano, TX

SPONSORSHIP:

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.