Digital Growth Program Manager 

JOB PURPOSE 

Own the operating process and delivery execution for web experimentation and personalization from intake through launch and readout. Drive timelines, requirements, cross-team coordination, and measurement readiness to increase velocity and reduce rework. 

KEY RESPONSIBILITIES 

• Own the end-to-end workflow for Testing & Personalization initiatives (intake → plan → launch → readout → scale/handoff). 

• Manage backlog, prioritization support, and roadmap hygiene in the system of record (Jira/Wrike/AirFocus). 

• Translate requests into clear briefs (objective/hypothesis, audience/segment, experience requirements, success metrics, guardrails, dependencies, timing). 

• Own delivery plans, milestones, and dependency management across CX + Design, Build, Analytics, Marketing + Content Enablement, and Product. 

• Ensure measurement readiness prior to launch (tracking requirements, instrumentation validation, reporting location/ownership). 

• Coordinate launch readiness (QA/UAT windows, approvals, release timing and communication, rollback considerations, post-launch checks). 

• Run core operating rituals (weekly check-ins, grooming/planning, risk & legal reviews, stakeholder status updates, readouts). 

• Coordinate scaling and handoff paths: 

• Test wins → Marketing/Content Enablement for production execution when no product dev is required 

• Test wins → Product/Engineering when durable dev work is required 

• Personalization segments → Enablement for activation when applicable 

• Lead stakeholder reporting on program performance from experimentation platforms (forecast vs actual, outcomes, risks) and drive cross-team alignment to deliver against agreed goals. Partner with Data & Analytics team when deeper investigations are required.  

JOB REQUIREMENTS 

• Bachelor’s degree in Business, Marketing, Analytics, or related field (or equivalent experience). 

• 4+ years of program/project management experience in digital, marketing, product, or experimentation environments. 

• Working knowledge of A/B testing and measurement fundamentals (success metrics, guardrails, validity basics). 

• Strong requirements and documentation skills (briefs, acceptance criteria, tracking plans, launch checklists). 

• Proven ability to drive cross-functional execution and timelines without direct authority. 

• Excellent written and verbal communication; strong organization and attention to detail. 

PREFERRED 

• Experience supporting experimentation or personalization programs. 

• Familiarity with common tools (Optimizely/Target, GA/GA4, GTM, Jira/Wrike, reporting platforms). 

• Experience partnering with Marketing/Content teams that own production campaign execution. 

• Experience collaborating and communicating broadly across an organization from Executive Leadership to offshore engineers.  

This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.